Digital publishing is the future of media
Our team members are digital marketing experts
At Allan's Media, we create tailored digital marketing strategies and implement them on behalf of our clients. Our production team helps business operators to leverage online digital publishing and social media to connect with target audiences.
We boost the fame and public awareness of brands. We work across social channels and our own digital network to implement plans that we have developed in conjunction with our clients. Each plan is created to maximise consumer engagement and initiate buyer actions. Our bespoke campaigns are designed to incorporate a business' mission statement so as to interact with an influence a select audience. We are capable of combining paid, earned and organic broadcasting tactics to maximise the effect of the marketing messages that we send out.
Because we are able to leverage our own high traffic channels that showcase a range of topics including business, health, property, retail, tech, finance and startups, our outcomes are incredibly useful for many of our clients. Our premium publishing network plays a key role in enabling our clients to reach their markets in a cost effective and positive way.
Targeted Facebook ads facilitate connections with small business owners and consumers alike. Our use of Facebook to engage, influence and educate consumers for our clients is one of our important services.
Images are a vital part of marketing messages. High quality relevant text is vital for Google's algorithms but people need visible references to help with memory retention of marketing messages. Image and video content enhance campaigns and they make promotions, more memorable with the added benefit that they can be easily shared.
Unique content that is relevant to our client's products or services can be published directly to Linkedin to expand reach. LinkedIn is an incredibly valuable marketing channel for any business whether targeting consumers or anyone in the B2B space.
Allan's can assist with the creation and appropriate placement of advertisements and marketing messages on YouTube. To avoid distraction from other content on YouTube we recommend that video marketing messages such as post and pre roll ads be hosted on our client's websites. Our video production partners provide our clients with a range of options for creating professional video content.
It is often said that the best marketing is "word of mouth" as email content EDMs and email marketing campaigns are often shared by recipients. Our marketing reach and experience with email marketing plays a key role in supporting our marketing campaigns.
